Red Bull has reintroduced its Can You Make It? competition, where participants are stripped of personal possessions like cash, cards, and phones. The challenge is to rely solely on Red Bull as a currency to navigate their way to the finish line. Fueled by a blend of adventure, charisma, and strategic thinking, the journey promises to showcase the power of both people and ideas.
Applications will be accepted until March 28th, and the final UK teams will be unveiled in April 2024. Comprising three participants each, these selected teams will embark on a once-in-a-lifetime European adventure. Setting off from one of five different European cities—Budapest, Amsterdam, Copenhagen, Milan, and Barcelona—their mission is to race to Berlin and be the first to reach the finish line within a mere seven days.
Red Bull is propelling both people and ideas forward, urging resilient teams to leverage their creativity, ambition, and, most notably, Red Bull itself as their sole currency. By swapping the energy drink for essential provisions like food, accommodation, and transportation between locations, teams will visit various checkpoints and tackle adventure challenges. Accumulating points along the way, they aim to achieve their winning goal and boost their Red Bull bank.
Applicants can get involved by gathering into teams of three, creating a 60-second video explaining why you believe you would strike in the competition and enter via the website.
