Everyone is aware of exactly how crowded the software space is now. We’re going through an absolute revolution. It’s a real rush to get ideas off the ground, with people putting their time and money into all kinds of projects, in order to get a foot-in with this highly competitive world.
Among the companies at the forefront of this is the AWS marketplace, where many of the most impressive innovations are taking place. (Of course Amazon would have some sort of involvement in this kind of thing).
These are the reasons you should be selling on there too:
1. It’s Where Your Target Customers Are
This is probably the most important factor. If you want to make sales, you need to be visible in the place where your largest userbase is likely to be found. With this as a foundation, it should give you a strong foundation from which to build. Once you make your first few sales, word of mouth recommendations should lead to more.
2. There are Tools to Simplify the Process
When you’re thrown onto an unfamiliar platform, there’s going to be a period where you need to get accustomed to things and get to understand how exactly to get tasks done. It really helps if you have experts in this field that you can turn to in order to speed up the learning process, or actually take some of the responsibility out of your hands.
Tackle is just one example of the kinds of services that exist to make your life easier. When you’re selling on the AWS marketplace you know that you have got something great on your hands. You just need to know that it is being marketed In the most effective way. Lots of
3. Your Competition is There
If you want a slice of your closest competitor’s market share, it’s essential that you flex the benefits of your product or service in exactly the same place where your prospective customers are going to find them too. If your target audience can’t see you, they are never going to pick you. Their ignorance will make them compeletely miss you out as a potential option at all.
4. Any Alternative is a Step Down
It may not be what you want to hear, but any alternative marketplaces that you happen to stumble upon are not going to give you the same results that AWS will. It’s completely understandable that when you are bootstrapping a project, you don’t want anything eating into your profits more than it needs to, but when the survival of your idea hinges on whether or not sales come in, it makes so much more sense to be head to the most popular marketplace.
Try as you might elsewhere, it will probably just be a matter of time before you have to change course and end up selling on the AWS marketplace, as it’s most likely where the bulk of your sales are going to come from in the long term. Avoid all of the stress of a slow start by heading to the platform that will act as a launchpad to your software project.
